 |
MRI
Spring 2008
Base:
Adults 18+
|
Audience
|
%
Comp |
| |
Adults |
75,000 |
|
100% |
|
| |
Men |
43,500 |
|
58% |
|
| |
Women |
31,500 |
|
42% |
|
| |
|
|
|
|
|
| |
Age
18 to 24 |
24,750 |
|
33% |
|
| |
Age
18 to 34 |
43,500 |
|
58% |
|
| |
Age
18 to 49 |
65,250 |
|
87% |
|
| |
Age
25 to 34 |
21,750 |
|
29% |
|
| |
Age
25 to 49 |
42,000 |
|
56% |
|
| |
Age
25 to 54 |
47,250 |
|
63% |
|
| |
Median
Age |
25.6 |
|
|
|
| |
|
|
|
|
|
| |
HHI
$100,000+ |
15,750 |
|
21% |
|
| |
HHI
$75,000+ |
28,500 |
|
38% |
|
| |
HHI
$60,000+ |
31,500 |
|
42% |
|
| |
HHI
$50,000+ |
42,750 |
|
57% |
|
| |
|
|
|
|
|
| |
Median
HHI |
$52,042 |
|
|
|
| |
Median
IEI |
$29,375 |
|
|
|
| |
|
|
|
|
|
| |
Employed |
54,000 |
|
72% |
|
| |
Professional/Managerial |
15,750 |
|
21% |
|
| |
|
|
|
|
|
| |
Any
College |
46,500 |
|
62% |
|
| |
Grad
College+ |
|
|
25% |
|
| |
Attending
College |
14,250 |
|
19% |
|
| |
|
|
|
|
|
| |
Single |
46,500 |
|
56% |
|
| |
Married |
24,000 |
|
32% |
|
| |
Any
Kids in HH |
36,000 |
|
48% |
|
| |
|
|
|
|
|
| |
White |
46,500 |
|
62% |
|
| |
Black |
13,500 |
|
18% |
|
| |
Asian |
5,250 |
|
7% |
|
| |
Other |
15,000 |
|
20% |
|
| |
Spanish/Hispanic
Origin |
11,250 |
|
15% |
|
|
